TitlePersonalization of Web Services

Abstract:

Personalization of web services refer to making the internet ‘people-centric’ rather than ‘information-centric’. In last 20 years all the major development in the field of web applications has been motivated by this concept. It involves careful data analysis (which is collected during the user interaction with the service) and then putting forward a better service which achives the goal of user satisfaction. The biggest examples of personalized of web services are iGoogle and Facebook.